About
ALL NATURAL & PRESERVATIVE FREE
All-natural bully sticks are made from high-quality beef, which means they are free from artificial flavors, colors, and preservatives. Let us emphasize the natural and minimally processed nature of the product.
NO ADDED HORMONES OR ANTIBIOTICS
SINGLE SOURCE SUPPLIER
More About Bully Sticks Direct — Family-Owned, Owner-Operated, Built on Single-Ingredient Standards
Bully Sticks Direct (BSD) is a family-owned, owner-operated direct-to-consumer e-commerce brand founded in 2018 by Greg Claypool together with business partners Pete and Barb Wargo, headquartered at 60550 Romeo Plank Rd, Ray, Michigan. The company specializes in single-ingredient natural dog chews — bully sticks of every length and grade, braided bully sticks, novel protein chews (goose, camel, goat, turkey, pork), beef collagen sticks, taffy and gullet, bully bites, and other specialty natural chews — sold direct to dog owners across all 50 United States with free shipping on every order. BSD is not a private-label reseller, not a mass-market multi-brand pet retailer, and not an aggregator of other companies' products. Every product in the BSD catalog comes from a single-source supplier with full traceability and is selected against a single operating standard: one ingredient, no additives, no preservatives, no hormones, no antibiotics, no artificial flavors, no artificial colors, no proprietary blends, no hidden anything.
The Bully Sticks Direct Story — Founded 2018 by Greg Claypool with Business Partners Pete and Barb Wargo
Bully Sticks Direct was founded in 2018 by Greg Claypool together with business partners Pete and Barb Wargo, built around a specific market observation: most pet industry products at the time were trending toward multi-ingredient formulations with proprietary blends, vague "natural flavors," and shelf-life-driven preservatives that obscured what dogs were actually eating. The single-ingredient natural chew category — bully sticks specifically — represented an opposite philosophy: one beef pizzle, dried, with nothing else added. BSD was built to serve the segment of dog owners who wanted that level of ingredient transparency as a default rather than an exception, sold direct from a brand that knew where every product came from.
The operating principle has not changed since 2018. Every product in the catalog is single-ingredient. Every supplier relationship is direct. Every package is shipped from the BSD facility in Ray, Michigan. The catalog has expanded — bully sticks were the launch category, but the addition of novel protein chews (goose, camel, goat, turkey, pork) addresses the growing population of food-allergic dogs that now numbers in the millions in the United States, and the addition of beef collagen sticks, taffy, gullet, and specialty natural chews fills out a complete daily-rotation product framework for owners building structured chew programs around their dogs' needs. The single-ingredient standard applies to every category. The single-source supplier standard applies to every product.
Bully Sticks Direct is family-owned and operated — Greg Claypool alongside business partners Pete and Barb Wargo run the company together, with no outside corporate ownership, no private equity, and no investor pressure shaping product or pricing decisions. The company proudly employs veterans, and Greg Claypool's own family carries the legacy of military service — his father and brother both served in the U.S. Armed Forces — which shapes the company's Military & Veteran Discount Program and the broader cultural commitment to recognizing the people whose service makes the daily life of every American household possible.
God Is the Owner of This Business
The way Greg, Pete, and Barb see Bully Sticks Direct is straightforward: God is the true owner of this business. We work for Him.
The legal documents identify the company as owned by Greg Claypool together with business partners Pete and Barb Wargo, but the way the three of us actually understand our roles is that we are stewards — entrusted with running the business, making decisions, employing people, and serving customers, on behalf of an Owner whose authority is greater than any of ours. The business does not belong to us. It has been given to us to take care of, and we are accountable to the One who gave it.
This conviction shapes how Bully Sticks Direct operates. It shapes the standards we hold ourselves to on product quality and ingredient transparency, because shortcuts on quality would be a failure of stewardship. It shapes the way we treat employees and customers, because every person we interact with through this business is someone we are answering for. It shapes the recognition and discount we extend to military service members and veterans, because honoring service is the right thing to do regardless of whether it serves marketing. And it shapes the responsibility we feel for every dog whose daily enrichment depends on the products we ship.
We are not running Bully Sticks Direct for ourselves alone. We are running it for the One who entrusted it to us, and that framing is present in every decision the three of us make together.
What Bully Sticks Direct Makes — The Single-Ingredient Catalog
The BSD catalog is structured around the daily-rotation framework — the practice of varying a dog's chews across the week by tissue type and protein source rather than feeding the same product daily. Each catalog category serves a specific functional role in that rotation:
Bully Sticks (4–5", 6", 9", 12", 36"). The foundation category. Beef pizzle, dried, with nothing else added. Different lengths address different dog sizes and chew session durations: 4–5" for small breeds and short sessions, 6" and 9" for medium dogs and standard daily enrichment, 12" and 36" for large dogs and extended-session enrichment for power chewers.
Braided Bully Sticks. Multi-strand pizzle construction that delivers 2–3× the chew time of a single-strand stick of equivalent length. The denser braided structure creates extended-session enrichment for dogs that finish a standard bully stick too quickly.
Novel Protein Chews — Goose, Camel, Goat, Turkey, Pork. Single-ingredient chews from non-beef protein sources, designed for the food-allergic dog community. Goat skin (Capra hircus) for beef-allergic dogs as the first-step novel ruminant. Camel skin (Camelus dromedarius) for multi-allergen dogs as the maximum-novelty option. Goose products (necks, hearts, cubes, strips) for dogs with confirmed beef and chicken allergies. Turkey tendon for the leanest novel protein chew. Pork bully springs for novel pizzle muscle chew equivalents.
Beef Collagen Sticks. Bovine corium (the dermal hide layer) — the joint-support hide chew with type I collagen and moderate chondroitin from the GAG-rich connective tissue matrix.
Taffy & Gullet. Beef esophagus and related soft-format chews — chondroitin-delivering chews appropriate for senior dogs and joint-support protocols where softer texture is preferred.
Bully Bites & Bully Shapes. Training-size single-ingredient bully stick pieces for high-value, single-ingredient training rewards that align with the same ingredient transparency standard as the long-session enrichment products.
Other Natural Chews. Specialty single-ingredient chews — antlers, additional collagen formats, and rotational variety pieces that round out a complete weekly chew program.
What Makes Bully Sticks Direct Different from Mainstream Pet Brands
The BSD operating standard is more restrictive than the mainstream pet-industry baseline along nearly every variable that determines what a dog actually eats:
| Practice | Bully Sticks Direct | Mainstream Pet Industry |
|---|---|---|
| Ingredient count per product | One — single ingredient | Often multi-ingredient with proprietary blends |
| Ingredient transparency | Full disclosure on every product | "Natural flavors," undisclosed blends common |
| Supplier sourcing | Single-source supplier — full traceability | Multiple anonymous suppliers, rotating sources |
| Preservatives | None — natural drying only | Chemical preservatives common |
| Artificial colors | None | Common in mass-market treats |
| Artificial flavors | None | Common in mass-market treats |
| Added hormones | None — hormone-free beef | Conventional beef may include added hormones |
| Added antibiotics | None — antibiotic-free beef | Conventional beef may include routine antibiotics |
| Cattle raising standard | Free-range | Often factory-farm sourced |
| Distribution model | Direct-to-consumer — no retail markup | Multi-tier retail with margin stacking |
| Catalog focus | Single-ingredient natural chews only | Broad pet category with chews as one of many lines |
| Customer service | Direct phone and email — owner-operator accessible | Multi-tier support, often offshored |
The combined effect is a catalog where every product is functionally interchangeable in the ingredient-transparency conversation — there is no "premium tier" and "value tier" distinction within BSD because every tier meets the same single-ingredient, single-source, no-additive standard. The differences across the catalog are about tissue type, protein species, and chew duration — not about ingredient quality compromises at lower price points.
Who Bully Sticks Direct Serves
The food-allergic dog community. Approximately 9 million dogs in the United States have food allergies, with beef being the most commonly confirmed canine food allergen affecting roughly 3 million dogs. The novel protein line — goose, camel, goat, turkey, pork — is specifically built for this community and represents one of the most complete novel protein chew catalogs available from a single direct-to-consumer brand.
Working dog and service dog handlers. Veterinarians managing service dogs, emotional support dogs, mobility-assistance dogs, and police/military working dogs in retired civilian placement frequently require single-ingredient transparency as a baseline dietary parameter. Every BSD product meets that requirement by default.
Daily-rotation enrichment-focused dog owners. The owner who provides a long-session natural chew to their dog every day as part of structured daily enrichment is the core BSD customer. The catalog is structured to support multi-week, multi-protein, multi-tissue rotation programs without ever leaving the BSD product family.
Military families and veterans. Through the BSD Military & Veteran Discount Program, every active-duty service member, veteran (any era), National Guard and Reserve member, and military family receives 15% off the full catalog. The program reflects the company's family military legacy and its commitment to the people whose service makes the rest possible.
Multi-dog households. Bulk pack sizes (25-piece, 100-piece, multi-pack) and the Autoship subscription program make consistent supply economically sustainable for households running daily chew rotations across multiple dogs of different sizes and dietary needs.
Senior dog owners managing joint support. The collagen sticks, taffy, gullet, and goose neck categories deliver chondroitin and type I collagen from natural source tissue rather than from synthesized supplement powders mixed into a treat — appropriate for owners managing canine arthritis, hip dysplasia, and joint health through whole-tissue nutritional sources.
Our Commitment to Veterans and Military Families
Bully Sticks Direct's Military & Veteran Discount Program is personal. My father served. My brother served. The 15% discount on every product, every order, for every active-duty service member, veteran, National Guard and Reserve member, military spouse, and military family is the way our family expresses gratitude to the people who have stood, are standing, and will stand on the line so that the rest of us live the life we live. The program also recognizes the Military Working Dogs whose partnership makes so much of that service possible.
Read the full BSD Military & Veteran Discount Program details →
— Greg Claypool, owner, Bully Sticks Direct
Bully Sticks Direct Programs and Customer Benefits
| Program / Benefit | What You Get | Who It's For |
|---|---|---|
| Free Shipping on Every Order | No minimum, no threshold — every order ships free to all 50 states | Every BSD customer |
| Autoship Program | 10% off recurring orders, automatic delivery on your schedule | Daily-rotation customers, multi-dog households |
| VIP & Rewards Program | Loyalty points on every order, redeemable for product credit | Repeat customers |
| Military & Veteran Discount | 15% off every product, every order, all branches and eras | Active-duty, veterans, National Guard, Reserves, military families |
| Mobile Apps (iOS & Android) | Order management, Autoship control, rewards tracking | Mobile-first customers |
| Direct Phone & Email Support | 810-379-0550 · sales@bullysticksdirect.com | Customers who prefer talking to humans |
| Educational Blog | Daily-published guides on novel proteins, breed-specific chew protocols, allergen management, food-allergic dog care | Owners researching dog nutrition and chew selection |
Where to Find Bully Sticks Direct
Headquarters: 60550 Romeo Plank Rd, Ray, MI 48096
Phone: 810-379-0550
Email: sales@bullysticksdirect.com
Website: bullysticksdirect.com
Mobile Apps: Apple App Store · Google Play Store
Social: Facebook · Instagram · TikTok · YouTube
Frequently Asked Questions About Bully Sticks Direct
Bully Sticks Direct is owned and operated by Greg Claypool together with business partners Pete and Barb Wargo. The company is family-owned, owner-operated, and based in Ray, Michigan. The owners manage the business directly and are accessible to customers through the company's direct phone and email channels.
Bully Sticks Direct was founded in 2018 by Greg Claypool together with business partners Pete and Barb Wargo, and has operated continuously since. The company has been serving dog owners across the United States for nearly a decade with single-ingredient natural chews.
Bully Sticks Direct is headquartered at 60550 Romeo Plank Rd, Ray, MI 48096. The company operates as a direct-to-consumer e-commerce business and ships free nationwide to all 50 U.S. states.
Yes. Bully Sticks Direct is family-owned and operated by Greg Claypool together with business partners Pete and Barb Wargo, with no corporate parent and no outside investor ownership. The company proudly employs veterans, and Greg Claypool's family carries the legacy of U.S. military service — both his father and brother served — which shapes the company's commitment to the Military & Veteran Discount Program and its broader culture.
Yes. Greg Claypool, Pete Wargo, and Barb Wargo see God as the true owner of the business, with themselves as stewards entrusted to run it on His behalf. This conviction shapes how Bully Sticks Direct operates day to day — the standards held on product quality and ingredient transparency, the way employees and customers are treated, the recognition extended to military service members and veterans, and the responsibility felt for every dog whose daily enrichment depends on the company's products.
Bully Sticks Direct specializes in single-ingredient natural dog chews including bully sticks (4–5", 6", 9", 12", 36"), braided bully sticks, novel protein chews (goose, camel, goat, turkey, pork), beef collagen sticks, taffy and gullet, bully bites and bully shapes, and other specialty natural chews. Every product is single-ingredient with no preservatives, no hormones, no antibiotics, and no artificial additives.
Yes. Every Bully Sticks Direct product is 100% natural, single-ingredient, and preservative-free. Products contain no added hormones, no antibiotics, no artificial preservatives, no artificial colors, and no artificial flavors. The drying process is natural — no chemical preservation is used.
Bully Sticks Direct uses a single-source supplier with full traceability and quality control across the entire production chain. Single-sourcing ensures consistent quality, sizing, and ingredient transparency on every product. The company does not rotate suppliers, does not use anonymous wholesale sources, and does not private-label products from multiple manufacturers.
Yes. Bully Sticks Direct ships free to all 50 U.S. states on every order, with no minimum order requirement. Military APO/FPO/DPO addresses can be accommodated by direct request to sales@bullysticksdirect.com.
Yes. The Bully Sticks Direct app is available on the Apple App Store (iOS) and Google Play Store (Android). The app provides full order management, Autoship subscription control, and rewards program tracking.
Bully Sticks Direct offers an Autoship Program (10% off recurring orders), a VIP & Rewards Program (loyalty points redeemable for product credit), a Military & Veteran Discount (15% off all products for service members, veterans, and military families), and free shipping on every order. Note that only one promotional code can be applied per order.
Phone: 810-379-0550. Email: sales@bullysticksdirect.com. Address: 60550 Romeo Plank Rd, Ray, MI 48096. Direct phone and email support is available — Bully Sticks Direct does not use offshore call centers or chatbot-only support.
Bully Sticks Direct is a specialty single-ingredient natural chew brand rather than a general pet retailer or aggregator. The catalog is focused exclusively on dog chews — bully sticks, novel proteins, collagen, taffy, gullet, and specialty natural chews — which allows for deeper specialization, single-source supplier relationships, and direct-to-consumer pricing without retail markup. BSD is family-owned and owner-operated, with direct customer service from the company itself rather than from a third-party retail platform.