Description
The 12" Jumbo Natural Scent is the most widely used natural-scent 12-inch format — the Jumbo weight tier at standard oven-baking, providing full beef pizzle aroma during 50–90 minute sessions for moderate-to-heavy chewers 40–90 lbs. For Labrador Retrievers, Golden Retrievers, Vizslas, Weimaraners, Australian Shepherds, Standard Poodles, Chesapeake Bay Retrievers, and large mixed breeds that are regularly outdoors — this is the everyday long-session stick at the scent level that dogs naturally prefer.
The 12-inch length creates the self-pacing geometry that makes this format effective: the dog pins the stick between front paws and works methodically from one end. The Jumbo weight tier ensures there is enough material to support 50–90 minute sessions. The naturScentent provides the sustained olfactory engagement signal — the beef protein volatile compounds released as the dog chews through fresh material — that maintains focus throughout the session, without the diminishing engagement some dogs show with odor-free sticks in the final 20 minutes.
Dog owners who give bully sticks primarily in outdoor contexts — backyards, exercise yards, covered porches, hiking and camping, and kennel environments — often find the natural-scent variant preferable to odor-free, specifically because the outdoor setting eliminates the one reason most people choose odor-free. There is no household smell concern outdoors. Given the choice, most owners who understand dog behavior prefer the natural-scent version for its stronger engagement signal. The 12" Jumbo Natural is the everyday outdoor pick for this weight class.
Why the 12" Jumbo Natural is the most practical everyday natural scent pick for active dogs: Many active dog owners give bully sticks post-walk, post-run, or post-fetch to help their dogs wind down. These sessions often happen on the back porch, in the yard, or in the dog's outdoor run — contexts where naturScentent is ideal. The Jumbo weight tier provides the 50–90 minutes needed for a real wind-down session. The naturScentent delivers the engagement that keeps Labs and Retrievers from abandoning the stick after 20 minutes when their post-exercise arousal drops. This is the format purpose-built for active outdoor dogs whose primary bully stick sessions happen outside.
Natural Scent and the Post-Exercise Calm
The physiological mechanism behind bully sticks as behavioral management tools — sustained chewing releases endorphins that produce genuine calming — operates identically regardless of scent variant. But the behavioral engagement that initiates and maintains the session is scent-dependent for many dogs. An active dog coming in from a run has elevated arousal and cortisol. Giving them an odor-free stick may not immediately engage them — they sniff it, check it, walk away, come back. A natural scent stick triggers immediate engagement at the heightened arousal level, and the session that follows does the work of bringing arousal down. For active working and sporting dogs, this immediacy of engagement matters.
BSD sources from grass-fed, free-range South American cattle with no hormones or antibiotics. Standard oven-baked. Single ingredient: beef pizzle only. 100% digestible. Same Jumbo weight-sorted guarantee as the Odor-Free variant — the 160–200 calorie range is weight-confirmed before shipping.
Chew Time by Dog Weight
| Dog Weight | Chewer Type | Est. Session | Step-Up Signal |
|---|---|---|---|
| 40–60 lbs | Moderate | 60–90 min | Stay at Jumbo Natural — ideal |
| 40–60 lbs | Heavy | 40–60 min | Under 25 min → 12" Monster Jurassic Natural |
| 60–80 lbs | Moderate | 55–80 min | Ideal; Monster Natural for more density |
| 60–80 lbs | Heavy | 40–60 min | Under 25 min → 12" Monster or 12" Braided |
| 80–90 lbs | Moderate | 50–75 min | Good fit; 12" Monster Natural for more |
Nutrition & Sourcing Specs
Nutrition Per Stick
| Crude Protein | ~86% |
| Calories per stick | ~160–200 |
| Fat content | Low |
| Ingredients | Beef Pizzle Only |
| Grain-free | Yes |
| Shelf life (unopened) | Up to 3 years |
Sourcing & Processing
| Beef source | Grass-fed, free-range |
| Hormones/antibiotics | None |
| Scent processing | Standard oven-baked |
| Chemical additives | None |
| Rawhide-free | Yes |
| Digestibility | 100% digestible |
How to Use — Sessions, Frequency & Storage
Session length: Moderate chewers 40–70 lbs: 60–90 minutes. Heavy chewers have the same range: 40–65 minutes. Remove at 3 inches remaining. For dogs finishing consistently under 25 minutes, step up to 12" Monster Jurassic Natural for the same scent profile at higher density.
Frequency: 2–3 times per week. At 160–200 calories per day, daily use for active dogs weighing 70+ lbs is manageable with modest meal adjustments. Reduce kibble by 160–200 calories on days given.
Behavioral use: Post-exercise, immediately triggers engagement due to the naturScent (vs. odor-free, which may require 2–5 minutes of investigation first). Use as a post-walk, post-run, or post-play session wind-down for dogs with high post-exercise arousal. NaturScent provides immediate incentive to settle and chew.
Storage: Seal immediately after use. Airtight container in a cool, dry location. After opening: 2–3 months. Do not refrigerate or freeze.
Frequently Asked Questions
Yes — one of the best matched 12-inch formats for Labs that are regularly outdoors. The Jumbo weight tier provides 55–80 minutes for moderate-chewing Labs 60–80 lbs. The naturScent provides immediate post-exercise engagement — Labs coming in from a run will typically engage the Natural Scent stick faster than an odor-free variant. For Labs that are primarily indoor dogs in smell-sensitive households, the 12" Jumbo Odor-Free delivers identical duration and nutrition. For outdoor Labs, naturScentent is the straightforward choice.
Identical Jumbo weight tier, same ~86% protein, same 160–200 calories, same digestibility, same ingredients. NaturScentent is standard baking, Odor-Free is extended baking. Dogs engage with Natural Scent identically or slightly more enthusiastically. Households notice the smell significantly more with Natural Scent. Pick based on your primary use context: outdoor sessions → Natural Scent. Indoor household where any bully stick smell is disruptive → Odor-Free. Both work equally well for the dog.
Yes — and it is a useful practice for dogs showing any decline in enthusiasm for a consistent format. Dogs are novelty-seeking; a format they've received for three months is less engaging than something novel. Rotating between Natural Scent on outdoor days and Odor-Free on indoor days provides variety at both the scent and behavioral levels. The nutritional profiles are identical, so no dietary management changes are needed when rotating between the two variants.
Instructions
Feeding Instructions :
Please monitor your dog while feeding these gourmet natural treats, they are fully digestible however, please always provide a fresh supply of drinking water for your pup.
Recommendations:
Store your bully sticks in the original zip lock bag under cool conditions